Lauren Hedvat is a former investment banker turned baker and entrepreneur. She has translated the art of number crunching into the art of braiding with the launch of Noosh Kneads. The business arose out of her passions for delicious flavor, artistic presentation, spirituality, and baking challah for her family and close friends for Shabbat dinners. Her Persian Jewish heritage, culture, and upbringing have ingrained in her the value of bringing those you love together for meals and celebrations, whether large or small. This is one of the primary reasons Lauren is so drawn to challah baking, as the braids of the challah are known to symbolize love, peace, and unity.
 
Noosh Kneads...